Digital Marketing is basically the aspect of online and offline marketing that uses digital and web based technologies like mobile phones, desktop computers and other digital communication and platforms. The basic definition of digital marketing is “The application of digital technologies in advertising and promotional campaigns”. This involves creating a digital object or content, for example a website, email or digital publication.
There are various digital channels for marketing and one of the most popular ones is Email Marketing, which targets the customers who have checked their emails and are in the habit of reading them. Digital Marketing enables you to build and develop your own brand image by building your business profile online by creating and distributing your own digital channels to reach out to your potential customers. Email marketing campaigns can be set up on a number of platforms including social networking sites, content publishing sites, content farms and even search engines like Google. Email campaigns through these platforms enable you to connect with your targeted audience and build your business profiles.
Internet Marketing is one of the few digital marketing strategies that has evolved over the years to reach out to a much larger base of customers. This type of marketing involves creating your own website and then using Search Engine Optimization (SEO) to improve its rankings. SEO can be a bit costly if you do not have your own in-house staff so it is often outsourced to companies like HootSuite or Aweber who offer affordable SEO services for a monthly fee. Once you have built your website and passed the SEO test, you can start using other digital marketing strategies such as Pay Per Click (PPC) which is also known as sponsored search where you pay only for clicks on your website from relevant sites such as Google and Yahoo. These methods can help you increase your traffic volume, which is good for your reputation.